Leading the way in comprehensive fire protection solutions.
Force Fire is a trusted specialist in the design, installation, and ongoing maintenance of integrated fire protection systems, delivering complete end-to-end solutions for commercial, industrial, data centre, infrastructure, and large-scale residential developments. Since our founding in 2004, we’ve built a strong reputation for technical excellence, compliance, and customer service across Australia’s
built environment.
In 2021, Force Fire strengthened its presence in Queensland through the acquisition of Brisbane Fire Protection. This strategic move broadened our local capability and enhanced our ability to deliver responsive, high-quality service across the region—backed by decades of experience and strong community ties.
Now part of the SCEE Group—one of Australia’s leading providers of electrical, instrumentation, communications, security, fire, maintenance services and products, and listed on the ASX—Force Fire benefits from shared resources, national reach, and a collaborative approach to project delivery. This alignment enhances our ability to scale, innovate, and meet evolving client and regulatory expectations across diverse sectors.
Headquartered in New South Wales and Queensland, Force Fire employs a workforce of over 200 highly trained professionals. Our team of over 140 field technicians includes more than 30 licensed electricians who bring deep industry experience and specialised expertise to every project. Whether delivering a full-service fire solution for a hyperscale data centre or maintaining life safety systems in high-traffic commercial precincts, our people are committed to delivering tailored outcomes that meet the most rigorous Australian standards.
Our people are our greatest strength. We support one another, share responsibility, and step in wherever needed. We give our all when we’re on the job – and we make sure everyone goes home safely. Balance is important, and safety is never compromised.
We work closely with our clients to develop customised fire protection strategies, combining smart technologies with practical know-how to enhance safety, ensure compliance, and protect what matters most—people, property, and operations.
Our membership of the SCEE Group gives us access to resources, skillsets and support significantly greater than many of our competitors.
THE FORCE FIRE DIFFERENCE
COMPREHENSIVE SERVICE DELIVERY
From initial design and system installation to inspection, testing, and ongoing maintenance, Force Fire provides a complete fire protection lifecycle service.
EXPERIENCED TEAM OF EXPERTS
With over 200 employees, Force Fire’s team includes industry-certified electricians, engineers, and technicians, capable of delivering complex projects across multiple disciplines and sectors. Every team member takes ownership of their role and responsibilities. We do it right, we do it once. We pride ourselves on honest communication and transparency, both internally and with our clients.
DEDICATED PERSONNEL
We assign consistent technicians to your site, ensuring familiarity with your system and continuity in service. This approach fosters accountability, builds trust, and delivers genuine, reliable support when it matters most. Our team is known for its proactive mindset and commitment to delivery. We do what we say we will do – if a challenge arises, we respond quickly and decisively, always asking, “how will this impact our customer?”
REAL-TIME REPORTING AND RECORD KEEPING
Our approach is built on full transparency. We capture and share real-time data and detailed service reports, providing clients with immediate insights and full visibility. All findings are documented accurately and maintained for compliance and peace of mind.
INNOVATIVE SYSTEMS AND TECHNOLOGIES
We implement intelligent, integrated fire safety solutions tailored to client-specific risks, including smart detection systems and digitally monitored suppression technologies. We embrace innovation and welcome change. If you’re not changing, you’re not growing – and it’s okay to stand out.
ACCREDITED FOR COMPLIANCE AND SAFETY
Force Fire’s systems, people and practices are certified to national safety and quality standards, ensuring every project meets or exceeds client and regulatory requirements.
OUR PEOPLE
Michael Dirckze
Chief Executive Officer
Michael brings extensive leadership experience to Force Fire, having guided the business through significant growth and transformation since joining in 2020. He is committed to building a high-performance culture founded on collaboration, respect, and accountability. Michael’s leadership style is approachable yet strategic—balancing long-term vision with the ability to adapt quickly to changing market conditions. Under his direction, Force Fire has strengthened its position as a trusted provider of fire protection solutions, while maintaining a strong focus on safety, quality, and client service.
Bryan Starkey
Chief Financial Officer
Bryan joined Force Fire in 2018 and has since been instrumental in ensuring the business remains financially robust while pursuing strategic growth opportunities. As CFO, he oversees all aspects of financial management, governance, and reporting, applying a strong focus on operational efficiency and long-term sustainability. Bryan’s approach is transparent and collaborative, ensuring that decisions are well-informed and aligned with both company objectives and client expectations. His ability to combine commercial insight with a pragmatic mindset has made him a trusted advisor to the executive team.
Paul Richetti
Director
As one of Force Fire’s founding directors, Paul has played a pivotal role in shaping the company’s identity and driving its success from its early beginnings to its current status as an industry leader. With a hands-on approach and deep technical knowledge of fire protection systems, he ensures that Force Fire consistently delivers innovative, compliant, and cost-effective solutions. Paul is known for his straightforward communication, commercial acumen, and unwavering commitment to client satisfaction.
THE VALUES THAT DRIVE US EVERY SINGLE DAY
We get it done - We do what we say we will do. If a problem comes up, we deal with it – without fuss. It’s how our customers have come to know us as driven, reliable and capable.
We own it - We do it right, and we do it once. We tell it as it is. And we are honest with ourselves, each other – and our clients.
We’ve got each other’s backs - We’re more than just fire protection professionals. We’re reliable partners and compassionate colleagues. And because integrity is at the core of all we do, we give our clients and their jobs the attention they deserve.
Go hard. Go home - When we’re at work, we give it our all. And when we go home, we get to do so safely, because we’ve adhered to stringent protocol while on the job.
Change is good - We embrace change for the better. If you’re not changing, you’re not growing. And growing and learning helps us be the best we can be.
ABOUT SCEE GROUP
Southern Cross Electrical Engineering Limited (“SCEE Group”) was founded in 1978 and listed in 2007 (ASX:SXE).
Over time the SCEE Group has grown to be a leading and trusted national provider of specialised electrical, instrumentation, communications, security, fire and maintenance services and products and is diversified across three broad sectors of resources, commercial and infrastructure. Its diversification is supported by a successful track record of acquiring value accretive businesses: Datatel in 2016, Heyday in 2017, the Trivantage Group (S.J. Electric, SEME Solutions, and Trivantage Manufacturing) in 2020, MDE Group in 2024, and Force Fire in 2025. SCEE Group is positioned to service the electrification and decarbonisation themes shaping our economy.
